Underwear from Pierre Robert is known for its comfortable fit and high quality. We developed a new design system for the entire product range, simplifying grocery store navigation with color-coded picture frames and contemporary design tools, allowing the product images to shine.
Art direction was a substantial part of the project, developing an image style with a wider variation of models posing comfortably in a home-environment. The images show the product’s quality and textures using natural light. Without any retouching of the skin’s natural imperfections, the pictures show real women in their comfy basics.
Client –– Orkla
Project –– Packaging design, art direction
Pictures by Lasse Fløde.
