When Din Deli opened their doors in 2020, Oslo got a new favorite stop for sandwiches, pizza and imported, high-quality foods.
Inspired by the menu boards in iconic New York delis, we’ve developed a uniform visual identity and design system. The minimal lines and bold typography are applied on signage, menus, packaging and Din Deli’s own products in a strict black and white palette. These simple devices provide Din Deli with a recognizable and strong identity, while allowing the food to take center stage.
Client –– Fursetgruppen
Project –– Visual identity
Facade and interior photos by ProsjektGulv AS.